Click the button above to download the checklist to manage your website migration.
Website Migration Checklist
Any time you do a major website overhaul the potential to devastate your organic search traffic is huge. Even if you're working with a trusted agency partner, it's important to validate and review with the go-live team. Forgetting links or redirects can create a negative brand experience for prospects and customers that makes your company look unprofessional. And if your hard fought SEO is tanked, it will take a long time to rebuild it.
This checklist will help you oversee a complicated website migration and ensure you don't miss an important step.
Critical system checks to test:
- DNS Records
- Metadata & OG Tags
- Pixels & Tags
What goes wrong?
As websites become more complex, many teams find migrations overwhelming. At some point they draw a line in the sand and say they won't migrate any more old pages. But often times, those older pages have a ton of organic search authority. Skipping that content dings your domain authority.